Oh, those precocious, fresh-outta-the-box hits and their equally precocious, fresh-outta-the-box blogs. It's become the unwritten rule of the successful new show: you've got to have a blog that is equal in hip quotent as your characters. Case in point: the Grey's Anatomy writers blog, updated after every new episode with Shonda and the
Gang's takes on all the goings on at Seattle Grace, the inner workings
of the McDreamy/McSatan marriage and George's hair.

There's the in-character Barney Blog from the creators of HIMYM, another little piece of marketing genius.

But have y'all seen Margene's blog from Big Love? (Hat Tip: Backstage West Cuts) The brilliance of blogging continues with the in-character musings of a young wife and mother living in the Salt Lake suburbs, who just happens to be the third wife in a plural marriage.

The intern assigned to writing for Marge is pitch-perfect in the tone of the mystified, overwhelmed post-adolescent female, right down to the overused smilely faces.

An excerpt:

?? I've seen so many reports on, "meth labs," I feel like. Have you noticed that? Larry King did one a few weeks ago and I just saw Geraldo go undercover to one somewhere. What's the deal? I don't even know what meth really does to you, but every time I see they busted one of the labs on TV, the house doesn't look that bad and it seems like it's in a decent part of town. I don't know though. The people they show who use it look really sad and awful. I guess a meth lab next door isn't quite as bad as having a murderer live there...or a rapist. What if a rapist lived next door to you and you found out and you weren't sure if he knew you knew he was rapist? How scary would that be? A rapist...man, that'd be terrible, huh? He wouldn't have to get in the house. He could wait and watch from across the street or something, and then when you left, he'd know you were going to the store and he'd follow you and get to you somehow.

Whoa.

Ok...I just freaked myself out a little there but I'm better now. I was typing a mile a minute and not even knowing it. Why is my mind on all this bad stuff? A cute couple lives next door now. And I'm pretty sure neither of them are meth addicts. I guess you never know, though, right?

The only wobble in the otherwise spot-on stream of consciousness was the Larry King shout-out; babbly little girls aren't really his target audience. But the rest of rambling rapist spiel was just awesome and completely on-target. With her blog, the writes have established Margene as an insecure young woman with the intellectual depth of a puddle, probably the result of an unfortunate childhood.

Love it. Love it!