There's going to be a new bakery on Golf Course between Irving and McMahon, in one of those build-it-and-they-will-come strip malls. The space is still vacant, but the sign's up and let me tell you, it's a hell of a business name.

"Say It With Cake."

Oh, the possibilities. "I just slept with your sister." Say it with cake!

"You're going to die in six weeks." Say it with cake!

"I care more about my carpet than my kids." Say it with cake!

Apparently, Adam's the only person who shares my amusement. We're talking about taking a series of photographs of people standing in front of the sign, holding sheet cakes with just awful truths written on them in thick buttercream frosting. Sort of a Post Secret project, but with pastry. "You're too fat." Say it with cake! "I kicked your dog." Say it with cake! "I hired ninjas to kill your family."

Say it with me. Say it with cake.

What would you say with cake?